Tag Archives: washing machines

Consumer Electronics, Electronics, Electronics Design, Household Appliances

Miele Sponsorship Of Charity Fashion Show Gets Design SPARKS Flying

Miele celebrated its established association with both fashion and clothes care by announcing the winner of the Miele Fashion Prize competition at the high-profile SPARKS fashion fundraiser.

The theme of the Miele Fashion Prize, which was launched at London Fashion Week in September 2008, was to design a dress based on one of the gentle fabric care programmes available on Miele washer and dryers. Celebrity judges including TV presenter Natalie Pinkham, swimmer Mark Foster, and up-and-coming fashion design star Jasper Garvida chose a design by student Nathan Jones, aged 23, from the hundreds of entries received.

Nathan’s winning design which was themed around ‘easy-care couture’ and made by Jasper Garvida, was unveiled at the star-studded Sparks charity Fashion Show. Nathan won the opportunity to follow his design – modelled by Strictly Come Dancing star Camilla Dallerup – out onto the catwalk and was treated to a table of honour at the fashion show, as well as receiving £1,000 of Miele appliances for his home.

Chris Wright, Miele brand communications manager, said: “Fashion and clothes care go hand in hand and Miele has a commitment to supporting rising talent within fashion. Clothes are a statement of personality and Miele’s award-winning washing machines are developed to ensure that clothes look as perfect as they did the first time they were worn. Fashion-conscious individuals don’t want their purchases to become faded or bobbled after a couple of washes and understand that an investment in fashion should be mirrored by an investment in the machines that will keep treasured clothing looking like new.

Miele’s patented honeycomb drum gently cushions clothes during washing, and this, coupled with advanced washing programmes such as Silks and Delicates, means that anyone can care for their most coveted fashion items.

Jasper Garvida, commented: “It was a delight to be a judge for the Miele Fashion Prize – the entries were all of an extremely high standard and it was exciting to see so much creativity. Nathan won for his beautiful design that showed that high glamour and designer fashion can go together with easy clothes care.”

Via EPR Network
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Consumer Electronics, Electronics, Electronics Design, Household Appliances

Miele, Premium Domestic Appliance Manufacturer, Take The Strain Out Of Stain Removal

Miele, premium domestic appliance manufacturer, understands that a crisp white blouse and a glass of red wine do not make good companions. A mere drop of a favourite vintage could result in a long and tiresome process of pre-treating and soaking to get the stain out.

To combat this, Miele’s brand new range of intelligent washing machines, the W5000 Range, offers models which take the guess work out of tough stain removal with its innovative stain system that can distinguish between several persistent stain types. With 22 options including red wine, grass, coffee and lipstick, removing them couldn’t be easier.

Miele

Users can select up to three of these stain options and the machine does the rest. It will adjust the wash cycle parameters including water level, spin speed, wash rhythm and duration, according to the type of soiling. The LCD display on the machines also offers stain removal hints and tips for improved results.

The W5000 Series features Miele’s patented 7kg honeycomb drum which offers the gentlest fabric care, even on bigger loads. The range also boasts eco-friendly features such as low temperature washing (cold and 20 Celsius) and an Energy Efficiency rating which is 20% more economical than ‘A’.

The W5000 Series has a selection of handy everyday programmes, which have all been designed to offer quality results and care for wardrobe favourites. These include cottons, woollens, shirts, dark garments and denim.

Several new programmes have also been added to the W5000 Series. Express 20 is a 20 minute wash for lightly soiled garments – perfect for freshening up a blouse or jumper just before a night out. The Intensive Plus programme, which is available on the top of the range model, is ideal for heavily soiled items like rugby tops. It automatically pre-washes the clothes, extends the main wash and increases the temperature to remove tough and persistent dirt.

For those who prefer to do their laundry overnight, Miele’s Extra Quiet option will automatically select no spin and rinse hold at the end of the wash cycle. Water will remain in the drum until they are ready to initiate the spin cycle the next morning. After two minutes, the spinning is complete and the washing is ready.

A self-cleaning detergent drawer signals the end of messy left over detergent. Made with non-stick properties, the drawer has a detergent repellent surface. Impulses of water are also drawn into the compartment during all programmes to pressure clean and remove any residual detergent.

With a combination of classic design and high end features the new Miele W 5000 range has been designed to provide the ultimate in gentle, environmentally friendly laundry care

About Miele
Miele is a German manufacturer of high quality domestic appliances and commercial equipment. It was founded in 1899 by Carl Miele and Reinhard Zinkann and has always been a family-owned, family-run company.

Via EPR Network
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